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Many Unhappy Returns: E-commerce’s Achilles Heel – Forbes

August 13, 2017
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Forbes
Many Unhappy Returns: E-commerce’s Achilles Heel
Forbes
The reason that many eCommerce companies (or the e-commerce divisions of “omni-channel” retailers) don’t make money is that the marginal cost of acquiring a customer, plus the supply chain cost of fulfilling that order, exceeds the gross profit

Source: ecommerce – Google News

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